When business gurus like Alex Hormozi say "set unreasonably high standards," they're making hidden assumptions about how your brain works.
Makes it HARDER to start when your brain already resists initiation
You get bored of routines within 3 days. Consistency feels like death.
When your nervous system is dysregulated, you literally CAN'T perform.
Admin tasks will kill your business if you try to do them yourself.
Stop trying to run neurotypical software on ADHD hardware. Here's what actually works.
Make it stupidly easy to start. Celebrate tiny wins. Use external accountability.
Embrace novelty. Use hyperfocus strategically. Accept inconsistency.
Check your nervous system state BEFORE working. Honor shutdown days.
Your brain is not a filing cabinet. Use external systems for EVERYTHING.
Deep dives into specific challenges ADHD entrepreneurs face
When business gurus say 'set unreasonably high standards,' they're assuming you have consistent executive function. You don't. Here's what works instead.